Title of Video: #TiKTokTaughtMe | TikTok
Link to Video: https://youtu.be/UebFj8ECBW0
Category of Video: Advertisement/Promotion
Description: This commercial is emphasizing the effect that TikTok has on not only bringing people together, but also how it can spread knowledge. The video is attempting to portray a utopian view of TikTok to consumers by showcasing the interconnectedness of the app and content that you may find on it, and personally, I feel that the advertisement succeeds in doing so. I feel that it is an accurate representation of the type of content that one would find on TikTok, at least from my perspective. As a consumer of the app, I’m guilty of sending videos similar to these to friends and family with the same excitement and astonishment expressed in the advertisement.
The purpose of advertising new media technology is to use a narrative to sell their product and this particular promotion is capitalizing on the narrative that new media technology brings people together. It shows that the app can connect individuals from all over the world and from all walks of life. To look at the deeper meaning behind this message, it also shows that you will see videos from all sorts of creators, even if you don't follow them and I think this aspect, which is unique to TikTok, strengthens the utopian view being portrayed. With other social media apps, you usually only see the content of who you follow, which can prevent you from seeing other perspectives and opinions. The range of knowledge and perspective that the app is advertising is helping consumers to visualize a utopian society and it is certainly succeeding in doing so.
Comments